Welcome to this new editon of M&SB Magazine.
In this issue of of M&SB Magazine we have book reviews on innovation, consumer behavior and growth strategy.
Contributions from Denise Lee Yohn, author What Great brands Do on the strategies of great retail and restaurants brands, Lorraine Santoli, author Inside the Disney Marketing Machine who is revealing some world class marketing secrets and in his article, William Cohen, author Drucker on Marketing, talks about Drucker’s view on entrepreneurial marketing.
Last but not least: Jill Konrath, author Agile Selling explains why she would ban salespeople from talking about their product or service in the first conversation
New to M&SB? Discover the magazine with these Sample Pages M&SB 12 - Q4, 2015