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Creative Strategy Generation

Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

by Bob CaporaleMcGraw-Hill Professional / 272 pages / August 2015

A groundbreaking insight into how you can compose your next business strategy using your own creative passion to guide you

A key element of a successful business strategy is originality, which can only be fueled by creativity and intuition. Many business leaders are taught to develop strategies by analyzing case study after case study of other companies' already implemented strategies, and using those studies as a framework for developing their own strategic plans. However, in order to develop truly great strategies, business leaders must learn to tap into their own creative process and develop actionable strategies based on their intuition and instincts.

Creative Strategy Generation is a step-by-step guide to creating truly original and successful business strategies by tapping into one's own creative potential. Modeled on Sequent Learning Network's popular strategy building consultation program, the book uses compelling stories and examples drawn from music composition to show you how to produce your own "strategic masterpieces."

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