Expert Marketer Magazine


United States


7 Steps to Sales Force Transformation

Warren Shiver

Warren is Managing Partner and founder of Symmetrics Group. His passion is helping companies and individuals improve their sales performance and sales capabilities including: Savvis, JDSU, Jarden Consumer Solutions, Intercontinental Hotels, Central Garden and Pet, Thomson Reuters, Choice Hotels, Precision Aviation Group, and many others. 

Warren has led multiple sales transformations, most recently for a $1.5B CPG firm focused on transitioning the marketing and sales teams from a product focus to a solution selling focus. Warren also has helped a high technology client overcome commoditization and competitive pressures that had resulted in 5 years of flat revenues through a sales transformation which led to a 21% revenue increase.

Warren brings a balance of strategic sales strategy experience along with tactical implementation to help our team develop and implement new sales strategies for our clients.