Expert Marketer Magazine

Yaagneshwaran Ganesh

Yaagneshwaran also known as Y.G. Nash is an influencer on LinkedIn, a marketing enthusiast and a fiction cum business author, with years of experience in Strategy, Product Marketing and Brand Management.

In his current assignment at Corporater, a global leader in performance management software solutions, he heads the Global Marketing Operations across 8 countries and has been instrumental in building marketing strategies and exploring new markets.

Adam Grant, the Wharton Professor and the New York Times bestselling author of Give and Take, called his work to be “Witty and entertaining”, after he did a review of his upcoming satire on the corporate world titled “Mission, Vision and Bullshit – not safe for work”.

In early stages of his career, Yaagneshwaran was part of several assignments in the European, North American and APAC markets, where he has developed marketing plans, and worked on the commercialization of new products and branding them.

In 2010, when Microsoft SharePoint was beginning to boom in India, he was actively involved in the conceptualization, marketing and launch of a Document Management System based on SharePoint technology in Kuala Lumpur, Malaysia.

He currently lives in Chennai, with his wife Aarthi and his boy Vidyut.