Expert Marketer Magazine


United States



Laura Ries

Laura Ries is a leading marketing strategist, bestselling author and television personality.

In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book was Visual Hammer. Her latest book Battlecry was published in September 2015.

Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog

A graduate of Northwestern University in Evanston, Illinois Laura earned her degree “with highest distinction” from Northwestern’s School of Speech, finishing in the top 2% of her class.

Her first job was at TBWA Advertising in New York City in account management for brands like Woolite and Evian. But her lifelong dream was realized when she partnered with her father to form Ries & Ries.

In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, the readers of Advertising Age voted The 22 Immutable Laws of Branding as the third most important marketing book of all time. (The number one book was Positioning written by her father.) In 2002, Business 2.0 magazine named Laura a “management guru” and issued trading cards with her picture and statistics on them.

A resident of Atlanta, Georgia, Laura enjoys many outdoor activities such as horseback riding, swimming, triathlons, snow skiing and more.