Expert Marketer Magazine

Lorraine Santoli

Lorraine Santoli, former Director of Corporate Synergy for The Walt Disney Company has established herself as an innovative communicator, creative thinker, writer, and idea specialist.

Joining the Disney organization in 1978, Lorraine launched her career as a motion picture and television publicist coordinating the public relations efforts of numerous Disney movies and television shows.  After six years, she moved into the theme park arena and assumed the position of Manager of Publicity at Disneyland from 1984 to 1990.  Beckoned to Disney Corporate headquarters in 1990, Lorraine was named Director of Corporate Synergy for the entire Walt Disney Company.  In that leadership role she coordinated all marketing communications and internal cross-promotions for over 50 diverse Disney businesses - from film and television to home video, consumer products, sports, theatrical productions and theme parks.

Lorraine is also an accomplished writer, speaker, and journalist having written four books and myriad press releases, feature stories, biographies, film and television story synopses as well as authoring numerous magazine articles.  Her most recent book is “Inside the Disney Marketing Machine – in the Era of Michael Eisner and Frank Wells,” released in July 2015. She is considered a “Disney Historian” and has particular expertise on the original Mouseketeers and “The Mickey Mouse Club.”  She has known and worked with the original group for over thirty years.

From 2011 to 2013 Santoli also served as the pro bono Executive Director of The Annette Funicello Research Fund for Neurological Diseases.  Today, she works as a freelance writer, PR and marketing consultant, lecturer and speaker.  She loves to engage on social media.