Laurie Ashcraft is President of Ashcraft Research Inc and a past Vice President of the American Marketing Association. A graduate of Northwestern University in psychology, she served a 6 year term on the U.S. Census Advisory Bureau (appointment by Director of the U.S. Census.)
Ashcraft has commented on research issues on television as well as in Advertising Age; Marketing Research, A Magazine of Management and Applications; and The New York Times Magazine.
Read the article Laurie co-authored with Liz Nickles: