Expert Marketer Magazine


United Kingdom


The Anatomy of Humbug

Paul Feldwick

Paul Feldwick worked in an advertising agency for over thirty years; he became head of the planning department at Boase Massimi Pollitt and later a Worldwide Brand Planning Director for DDB.

Since leaving he has worked as a consultant in the fields of strategy, brands, and organisational change, but retains a strong fascination for advertising itself. He has Master’s degrees from the University of Bath School of Management and Ashridge Business School.

His new book, The Anatomy of Humbug: How to Think Differently About Advertising, offers a radical but practical new perspective on many of the difficulties of creating advertising. He is also available as a consultant to help your organisation translate these ideas into action.