DECHAY WATTS is Co-Founder and Chief Strategy Officer at Sprout Content. She enjoys researching, listening, and filtering through the noise to unveil the key messages that tell each client’s story. She is an accomplished marketing professional with more than 15 years of experience helping businesses find their voice. She has worked with technology start-ups, consumer brands and global agencies such as General Motors Europe, Lancôme, and Saatchi & Saatchi. Dechay received her MBA from the University of West Florida and a BA in Public Relations from the University of Florida.