Expert Marketer Magazine

Liz Nickles

Liz Nickles is an American specialist in global branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly-matrixed organizations. Her background synthesizes an uncommon combination of leadership at global financial institutions, advertising agencies and market-driven brands. Based in New York City, Ms. Nickles is also co-founder and partner of a global trend research company.

Her experience includes major initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. Ms. Nickles has been Global Head of Branding, Marketing and Advertising at CSFB, where she initiated the breakthrough “Empowering Change” global brand campaign, the first of its kind in institutional financial services, and EVP of Creative Development at Mattel as well as a senior officer at three major international advertising agencies. As founder and President of Black Label Financial Brand Development, a thought leadership brand consultancy based in N.Y. and London, she led successful global initiatives for companies including Bank of America Private Wealth Management; U.S. Trust; JP Morgan Investment Bank;  JPMorgan Chase corporate; The Royal Bank of Scotland;  Julius Baer Private Bank; Lazard;  Modern Bank; Encyclopaedia Britannica; New Line Cinema; MGM and Save the Children.  Ms. Nickles specializes in internal brand alignment and focuses on integrated initiatives with quantitatively-measured success. 

In her role as Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion, publicly-held consulting firm, she led a global team responsible for all branding, marketing and communications initiatives, including holistic integration of 26 brands in 22 countries.

Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, ADDIE, CLIO, Advertising Woman of the Year, and was named one of Glamour Magazine’s Outstanding Women of the Year and Decade. She is on the Board of Directors of Green Team, the first and leading “green” communications agency in the U.S. She has a deep interest in financial literacy and created and developed and authored Bank of America’s groundbreaking Financial Empowerment Program. She is the author of numerous articles and 12 books, including The Change Agents (St. Martin’s Press), about Generation Y and change management, and BrandStorm (Palgrave Macmillan).

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