Expert Marketer Magazine
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United States

Will Mitchell

Will Mitchell is the J. Rex Fuqua Professor of International Management at Duke University's Fuqua School of Business. Will also holds the Anthony S. Fell Chair in New Technologies and Commercialization at the University of Toronto, where he currently serves as a Visiting Professor of Strategic Management in the Rotman School of Management.

Will earned a PhD degree at the School of Business Administration of the University of California at Berkeley and a BBA degree at Simon Fraser University in Vancouver. Before joining Duke University, he was a faculty member at the University of Michigan. Will teaches in the MBA, PhD, and executive education programs at Duke and the University of Toronto, as well as in programs in Africa, Asia, and elsewhere. He teaches courses in business dynamics, emerging-market strategy, corporate strategy, entrepreneurship, health sector management, and pharmaceutical strategy.

Will studies business dynamics in developed and emerging markets, investigating how businesses change as their competitive environments change and, in turn, how these business changes contribute to ongoing corporate and social success or failure. The research emphasizes technical and organizational change, including information technology, product technology, organizational processes and structures, and institutional environments. He has published extensively in the strategy and medical services literatures. His current research focuses on how firms select and then manage different modes of change, such as mergers and acquisitions, alliances, discrete resource exchange, and internal development. He is studying the causes and effects of such changes for firms operating in several industrial sectors in North America, Europe, Asia, and Africa, with particular focus on life-sciences firms and numerous firms and groups that operate in emerging markets.

Will is active in professional and corporate organizations. He is a coeditor of Strategic Management Journal; an editorial board member on several strategy-related journals in North America, Asia, and Europe; and a board member of Neuland Laboratories, Ltd. (Hyderabad).