Expert Marketer Magazine
Author

Country

United States

Books

Good Works!

Philip Kotler

Philip Kotler is one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at Chicago's Northwestern University Kellogg School of Management. The Management Centre Europe has labeled him "the world's foremost expert on the strategic practice of marketing."

Mr Kotler supports EMM and the concept behind the magazine:

"I read the magazine EMM and discovered some new marketing books that I hadn't known about. Reading about the ideas in these books proved very interesting. Marketing academics and practitioners would stay well-updated by reading EMM"

He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 14th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Strategic Marketing for Non-Profit Organizations; Social Marketing; Marketing Places; Marketing for Hospitality and Tourism; The Marketing of Nations, Ten Deadly Marketing Sins, Marketing Insights from A to Z, Winning at Innovation, Lateral Marketing, Attracting Investors, Corporate Social Responsibility, B2B Brand Management, Marketing in the Public Sector, Marketing 3.0, and Good Works..

The Financial Times ranked him the fourth most influential management guru after Peter Drucker, Bill Gates, and Jack Welch, and the Wall Street Journal ranked him the sixth most influential business thinker. He was recently named by Forbes as one of "The 10 Most Influential Business Gurus." 

Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe, Asia, and South America. He participates in KMG client projects and has consulted to many major U.S. and foreign companies-including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola-in the areas of marketing strategy and planning, marketing organization, and international marketing.

More info: Philip Kotler