Expert Marketer Magazine

Peter Steidl

Dr. Peter Steidl has lived in Austria, Germany, the United Kingdom and Australia and has carried out assignments in 20 countries on five continents. His clients include a number of Fortune Global 100 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations.

Peter has an MBA and PhD from Vienna University and has served on the permanent staff of Vienna and Adelaide University, taught in the MBA program and held a Visiting Adjunct Professorship at Curtin University in Perth.

He is Chairman of Aegis Media's Asia-Pacific Neuromarketing Council, supporting the development of a neuromarketing practice across the region.

He has been a temporary advisor to the World Health Organization, has represented Australia at the European Center for Social Science Research and Documentation, and served as Honorary Austrian Consul for South Australia and the Northern Territory and on government boards and committees, as well as on the boards of not-for-profit organizations.

Peter is a prolific writer. His most recent books include: Waking the Giant. Revitalizing the Mature Brand, Wiley 2009; Survive, Exploit, Disrupt. Action Guidelines for Marketing in a Recession, Wiley 2009; and Creating Brand Meaning: How to Use Brand Vision Archetypes, 2nd edition, CreativeSpace, 2012.

Read the article from Peter: Consumer Behavior - a new paradigm is developing