Expert Marketer Magazine


United States


All Eyes East

Mary Bergstrom

MARY BERGSTROM is founder of The Bergstrom Group, an insights consultancy helping marketers understand and connect with Chinese consumers. Her book, All Eyes East: Lessons from the Front Lines of China's Youth Market, was published by Palgrave Macmillan in 2012 and distributed in the US, Europe, and Asia. It has received positive reviews in The Financial Times, The Los Angeles Times, The Huffington Post, and Women's Wear Daily.

 Mary came to China in 2006 to help bridge the gap between brands and consumers. Since 2006, she has recruited and developed a network of local trendspotters and subject matter experts to help mine first-hand, and on-the-ground insights. The group helps clients understand who their consumers are and how to successfully adapt and develop brand and marketing messages.

Mary is a highly respected expert and has written bespoke articles on consumers for publications including CNBC, WARC, ESOMAR, Ad Age China, China Economic Review, and the American Chamber of Commerce. She works with organizations including LVMH, Omnicom, and Coca-Cola to help train and inspire executives. She was speaking at a TEDx for women conference December 1, 2012 in Shanghai.

Before coming to China, Mary spent ten years in New York and Los Angeles as a marketer, developing brand communications and marketing programs in a range of industries from entertainment to fashion to software.

Mary holds a B.A. in International Relations and another in Languages from Mills College in Oakland, California. She also earned a certificate in Fashion Design from The Fashion Institute of Design and Merchandising in Los Angeles, California.