Expert Marketer Magazine


United States


Empathetic Marketing

Mark Ingwer

Mark Ingwer is a business psychologist and the founding partner of  Insight Consulting Group, a global marketing and strategy consultancy specializing in consumer and business insights. He has over 25 years experience applying his unique blend of psychology, marketing, and business acumen to helping companies optimize their brand and marketing strategy based on an in-depth understanding of their customers.

He has worked with a diverse range of companies across numerous industries, with a special focus on consumer packaged goods, healthcare, and advertising. Mark is a frequent speaker and media source, and has been featured in publications such as Business Week, New York Times, Crain's New York, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Marketing News, and Advertising Age. Mark earned a PhD in clinical psychology, completing his graduate work at NYU and the Ferkauf School of Psychology, and earned a marketing certificate from the Wharton School of Business.

Prior to founding ICG, Mark held senior management positions at Saatchi & Saatchi and DMB&B advertising agencies and was a lecturer at Northwestern Kellogg's Business School. Mark lives in Chicago, IL with his son Jake and his dog Lucy.