Expert Marketer Magazine


United States


The Lure of Luxe

Jordan Phillips

Jordan Phillips is the author of the luxury fashion brand management book "The Lure of Luxe: Climbing the Luxury Consumption Pyramid."

She is the founder and director of Lure of Luxe LLC, which provides content and consulting for the luxury fashion industry.

She has been fascinated with fashion as long as she can remember, and she developed an intense curiosity about the world of luxury on her first trip to Monaco as a teenager. She holds a master's degree in fashion marketing and management from the Ecole Supérieure des Arts et Techniques de la Mode (ESMOD) in Paris, and a bachelor's degree in journalism from California Polytechnic State University, San Luis Obispo.

She has worked for various marketing agencies, such as four years as a public relations executive at international communications giant Fleishman-Hillard, followed by the position of vice president for a boutique destination marketing organization. She now resides in New York City with her husband and daughter. 

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